I frequently share insights on the significance of Cyber Awareness Training and its critical role in helping organisations defend against cybercrime. Cyber awareness training is a vital aspect of contemporary security strategies for everyone. It provides employees with the essential knowledge and skills needed to identify, respond to, and reduce cyber threats. This training is particularly effective in combating social engineering.

While many people are now familiar with the term social engineering, they may not fully understand its meaning. In the context of cybersecurity, social engineering involves manipulating, influencing, or deceiving individuals to gain unauthorised access to IT systems or to steal personal and financial information. It employs psychological tricks to lead users into making security errors or divulging sensitive data. The most prevalent form of social engineering is phishing.

Social engineering heavily relies on the six Principles of Influence identified by Robert Cialdini, a behavioral psychologist and author of “Influence: The Psychology of Persuasion.” These six principles are: Reciprocity, Commitment and Consistency, Social Proof, Authority, Liking, and Scarcity. Simply put, what these criminals seek is information, login credentials, passwords, names, phone numbers, and more. They are profiling your organisation to identify vulnerabilities, such as who manages accounts payable or whether you have an IT support company under contract that they could impersonate. In addition to phishing, they utilise various forms including vishing (voice phishing), smishing (SMS phishing), and simply calling to ask questions.

A rising threat that criminals are increasingly adopting is help desk social engineering tactics. In these schemes, attackers call an organisation’s IT help desk while posing as a legitimate employee, trying to convince the help desk agent to reset passwords or multi-factor authentication (MFA) for a specific account.

In recent years, this technique has been used to access single sign-on (SSO) accounts and cloud-based application suites. Multiple criminals adopted this approach in 2024, targeting academic and healthcare institutions; in these cases, attackers utilised compromised identities to extract data from cloud-based software as a service (SaaS) applications or alter employee payroll information.

IT help desks typically require employees requesting password and MFA resets to provide their full name, date of birth, employee ID, and manager’s name or answer a pre-set security question. However, cybercriminals attempting to socially engineer help desk personnel often answer these questions accurately. Much of this information is not confidential and can be found in public resources and social media sites. The dark web frequently harbours data that should remain private. At H2, we continuously scan the dark web for our clients to uncover any exposed information.

Often, help desk social engineering calls occur outside of regular working hours. This tactic allows criminals to maintain access to compromised accounts for longer periods before the legitimate account owner detects any suspicious activity. Attackers using this method may register their own devices for MFA to secure ongoing access to compromised accounts. They also frequently delete emails from compromised mailboxes related to suspicious account activities or configure mail transport rules to redirect relevant emails away from the main inbox.

Over the past year, several criminals have openly sought callers on popular forums. Advertisements typically call for English-speaking individuals familiar with RMM tools and experienced in conducting remote sessions. Some criminals are also exploring effective ways to spoof phone numbers or encrypt calls, ensuring caller IDs appear more credible. This trend suggests that phone-related social engineering will pose a significant threat in 2025 as demand for these capabilities increases.

So how can we combat this? I began with cyber awareness training, and I’ll conclude with it as well. When your staff, regardless of their technical expertise, understand what social engineering is and its intentions, they are much more likely to recognise it when it occurs. Simple practices such as asking unknown callers to call back using a verified number instead of one provided by the caller can make a difference. If you receive an email from a senior manager or board member that seems suspicious, open a new email thread for confirmation rather than replying directly, this helps avoid potential spoofing by scammers masquerading as legitimate sources. And of course, never click on links!

Cyber awareness training doesn’t need to be costly; it can be delivered face-to-face, online, or through automated means. At H2, we offer all these options! Regardless of your choice, please consider this training an essential component of your strategy.